Seismic Centralizes Enablement to Drive Precision and Scale
Deliveroo chose Seismic to bring structure and alignment to its enablement efforts. With Seismic, the company created a single destination where sales and account teams could access relevant content, complete training, and receive updates tied to their role and region.
“Life after Seismic is about being able to share content, insights, and learning with the right people at the right time,” said Ring. A standout example was the rollout of the Partner Ads program, which helps restaurants promote themselves through in-app advertising. With a target of reaching two percent plus of gross transaction value through ads by the end of 2026, Deliveroo built a global enablement campaign using Seismic. The program included tailored content, training modules, call scripts, and assessments, all hosted in one place.
This approach allowed the team to monitor progress in real time. When gaps were identified, content was updated quickly to keep the field moving forward. “We’re seeing more engagement than ever,” said Welchman. “Commercial teams love having one place to go for everything.”
Seismic also made it possible to align content delivery with specific stages of the sales process.
