Transforms Onboarding with Seismic’s Unified Content and Learning Platform

With Eric Mingorance — Senior Director of Sales & Field Enablement

Challenge

Onboarding delays and inefficiencies due to inconsistent content management and outdated sales collateral.

Solution

Streamlined onboarding with tailored learning journeys, simplified processes, and enhanced manager control for customized, role-specific training.

HEADQUARTERS

Waltham, MA

INDUSTRY

Technology

INTEGRATIONS

Salesforce, Microsoft, Slack

Zixi's Software-Defined Video Platform (SDVP®) delivers reliable, broadcast-quality video over any IP network, supporting 18 protocols across cloud and on-premises environments. Serving broadcasters, enterprises, and Telcos globally, Zixi provides unmatched 99.999%+ reliability at scale, powering over 20,000 daily channels and 100,000 annual live events. With 15+ years of expertise, the Zixi Enabled Network connects 1,400+ media customers and 400+ OEMs, enabling efficient, scalable content delivery and revenue growth.

The Challenge

“It’s great to have an agile platform to change with the business priorities.”

Eric Mingorance

Senior Director of Sales & Field Enablement

Lack of Formal Enablement

Zixi, the leading Software-Defined Video Platform for live broadcast-quality video over IP, operates with a lean and globally dispersed sales team. Zixi’s sellers are located across various regions and come from diverse professional backgrounds. This posed challenges in creating a unified process for leveraging sales collateral. Without a centralized system to manage content and learning, Zixi struggled to provide a consistent onboarding experience as it scaled its global team. Incongruent processes and legacy versions of sales collateral caused inefficiency during onboarding, leading to longer ramp times and a less agile and tailored experience.

“It’s great to have an agile platform to change with the business priorities.”

Eric Mingorance

Senior Director of Sales & Field Enablement

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The Solution

Unified Content and Learning

Seismic provided Zixi a comprehensive platform that integrated content management with learning, allowing the company to build and deliver tailored onboarding journeys for different roles.

Bespoke Learning Journeys: Zixi quickly developed customized onboarding programs for various positions, including sales, engineering, and customer service. These learning paths pulled together the right content and training materials, creating an efficient, role-specific learning experience. Within a year, Zixi built 8 distinct onboarding journeys, each tailored to the needs of specific teams.
Simplified Onboarding Process: By consolidating learning and content into one platform, Zixi drastically simplified its onboarding process. Instead of receiving disparate documents, new hires now followed a curated learning path, allowing them to get up to speed faster.
Enhanced Manager Control: Seismic’s easy-to-use platform allowed Zixi’s managers to have complete control over their team’s learning experience. Managers could adjust training modules, add relevant content, or modify the structure of onboarding journeys on the fly. This level of customization ensured that onboarding was not only standardized but also adaptable to the specific needs of each department.

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The Results

Faster Ramp-Up Times

Seismic streamlined Zixi’s onboarding with tailored learning journeys, faster ramp-up times, and consistent training across teams. Its agile platform allowed flexible content updates to support growth and scalability.

Transforms Onboarding with Seismic’s Unified Content and Learning Platform

Challenge

Solution

HEADQUARTERS

INDUSTRY

INTEGRATIONS

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The Challenge

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The Solution

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The Results

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The Challenge

The Solution

The Results