Sales
By Seismic On October 8, 2024
When considering how to use AI in sales efforts, the possibilities may seem overwhelming. To get started, focus on your most critical workflows and then expand your use cases over time. How AI is used in sales will vary by organization, but the following examples are common uses to consider.
In this article, we'll explain what an AI sales assistant is, how it works, and why it's a critical technology for go-to-market (GTM) teams. Read on to understand key uses for AI in sales and the important categories of AI technology to consider.
Artificial intelligence (AI) is generating a lot of buzz in the sales industry, leaving many confused about how the technology can support their roles and improve business outcomes. What's clear is that AI is changing the sales industry and introducing new tools that impact every phase of the sales process. Sales organizations need to understand how to harness the potential of AI to deliver superior customer experiences and stand out in today's complex market. In this article, we'll define what AI sales assistant software is and explore what it can do for GTM teams.
Every interaction in the sales cycle generates data, but until recently, exploiting the full power of that information was next to impossible. With AI-powered enablement, sellers can now better understand their interactions with buyers and leverage the right resources to deliver the best experience possible for their customers.
An AI sales assistant is a software application that utilizes AI technologies like machine learning (ML) and natural language processing (NLP) to support and improve the sales process. AI for sales assists sellers with various tasks, enhances their day-to-day activities, and streamlines workflows. AI sales software relies on ML algorithms, predictive analytics, and generative AI to provide data-driven insights, automate tasks and workflows, and improve overall efficiency in the sales cycle.
Seismic recently surveyed 1,400 leaders in sales, enablement, and customer success across the globe to find out how fundamental AI technology is to their GTM efforts. A whopping 93% of enablement tech users say AI is driving their future investments, and 91% say AI improves agility and speed to market. What’s clear is that global GTM leaders believe that investing in AI sales tools will positively impact business outcomes and bolster their future success.
By now, you may be wondering, “Where do I begin?” Once you decide how you’ll use AI in your GTM motions, it’s critical to select the AI tools for sales that will support your unique needs. While there is no magic formula for choosing the best AI tools for sales, the following are examples of tools that support distinct phases of the sales process:
Using an AI sales assistant has quickly evolved from a trend to a new way of doing business that is transforming the entire sales process. Many use cases and technologies are available to help organizations improve sales motions, with seemingly small changes yielding big results.
As an early adopter of AI, Seismic began leveraging AI in 2015 to help GTM teams maximize their potential. Over the years, our platform has continued to adapt, providing sellers with support ranging from contextual information and just-in-time intelligence to AI-generated lessons, meeting preparation, and support on mundane tasks. The recent introduction of Seismic Aura in 2021 and Seismic for Meetings and Seismic for Microsoft Sales Copilot in 2023 demonstrates our commitment to innovation in AI-powered enablement.
Regardless of where you are in your journey with AI technology, Seismic is here to help. If you’d like to learn more about AI sales tools in enablement, please request a demo.
