A go-to-market (GTM) team is a cross-functional team responsible for introducing and selling a company’s products or services to its target audience. It includes all the stakeholders and teams — usually comprised of sales, marketing, customer success, and enablement — required to acquire and retain customers. 

A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will bring its products or services to market and effectively reach its target customers. A well-defined GTM strategy aligns the company’s resources and activities with its overall business objectives. It often includes: 

1. Market analysis 
2. Product positioning 
3. Target audiences 
4. Distribution channels 
5. Marketing and promotion 
6. Sales strategy 
7. Customer experience and support 
8. Metrics and definitions of success