Enablement Glossary: Sales Tools

Sales tools

Sales tools are like super-powered assistants for everything a sales team does. They support both top-level strategy and everyday tasks—from pipeline planning and digital sourcing to personalized outreach, training, and engagement.

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Sales tools FAQ

What tools do reps need?

The exact tools your sellers need will depend on your organization and industry, but generally every GTM team needs:

Customer relationship management software
Tools for internal communication and productivity
Lead generation tools
Account-based sales software
A content management system
Sales engagement software
Learning and coaching tools
Data and intelligence software

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Related Resources

BLOG

Must-have sales tools that boost productivity and efficiency

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EXPLAINER

What is an enablement cloud?

Related Resources

ENABLEMENT

Sales content management guide

ENABLEMENT

What is an enablement cloud?

TRAINING & COACHING

Sales coaching software guide

Similar Glossary Terms

Sales enablement platform

Sales enablement software reduces the workload of sales and customer service teams.

Learn More: Sales enablement platform

Sales coaching software

Sales coaching software enables teams to assess skills and deliver personalized feedback online.

Learn More: Sales coaching software