Creating effective content is challenging
Buyers are flooded with content, and the volume is only rising with the shift to remote work. On top of that, today’s B2B buyers expect B2C experiences.
Successful content must stand out and it must keep the buyer engaged.
93%
B2B marketers using content marketing
33%
Workers who shifted to remote in 2020
8
Second average attention span
28%
Amount of text users read on page
Inspiring Action: Sales Content Reimagined
Find out how interactive content works and why it performs better than static content, using this interactive microapp.
Explore the appInteractive content works
Content that is visual or interactive performs better across the board.
95%
Message retention for video (vs 10% for text)
79%
Marketers saying interactive content brings return visitors
65%
Visual learners in the population
Firms achieve
big gains
INFOGRAPHIC
Why Interactive Content Works
See this infographic to learn what the data says about static versus interactive content.
EXPLAINER
How Interactive Content Levels Up the Buyer Experience
Use interactive content to put the customer first, and reap the rewards by gaining their loyalty.
Guide
How to Match Design to Intent
Find out how to create great interactive content that matches the audience need—with special tips from experienced interactive content designers.
Blog
Interactive Content: Capabilities that transform buyer experiences
Learn how Seismic Interactive Content capabilities such as Seismic microapps, powered by Tiled, and LiveContent easily transform static content into immersive, engaging experiences for buyers.