Inspiring Action
Make an impact with interactive content
Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer.
“Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.”

Creating effective content is challenging
Buyers are flooded with content, and the volume is only rising with the shift to remote work. On top of that, today’s B2B buyers expect B2C experiences.
Successful content must stand out and it must keep the buyer engaged.
B2B marketers using content marketing
Workers who shifted to remote in 2020
Average attention span
Amount of text users read on page

Inspiring Action: Sales Content Reimagined
Find out how interactive content works and why it performs better than static content, using this interactive microapp.
Interactive content works
Content that is visual or interactive performs better across the board.
Message retention for video (vs 10% for text)
Marketers saying interactive content brings return visitors
Visual learners in the population
Resources

Infographic: Interactive Content Delivers

5 ways interactive content improves customer engagement

How to match design to intent
