INSPIRING ACTION

Make an impact with interactive content

Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer.

“Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.”

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Creating effective content is challenging

Buyers are flooded with content, and the volume is only rising with the shift to remote work. On top of that, today’s B2B buyers expect B2C experiences.

Successful content must stand out and it must keep the buyer engaged.

93%
B2B marketers using content marketing
33%
Workers who shifted to remote in 2020
8
Second average attention span
28%
Amount of text users read on page

Inspiring Action: Sales Content Reimagined

Find out how interactive content works and why it performs better than static content, using this interactive microapp.

Interactive content works

Content that is visual or interactive performs better across the board.

95%
Message retention for video (vs 10% for text)
79%
Marketers saying interactive content brings return visitors
65%
Visual learners in the population

Resources

Why Interactive Content Works
INFOGRAPHIC

Why Interactive Content Works

See this infographic to learn what the data says about static versus interactive content.

5 ways interactive content improves customer engagement
Blog

5 ways interactive content improves customer engagement

Learn how interactive content helps sales and marketing teams engage with buyers.

How to Match Design to Intent
Guide

How to Match Design to Intent

Find out how to create great interactive content that matches the audience need—with special tips from experienced interactive content designers.

Interactive Content: Capabilities that transform buyer experiences
Blog

Interactive Content: Capabilities that transform buyer experiences

Learn how Seismic Interactive Content capabilities such as Seismic microapps, powered by Tiled, and LiveContent easily transform static content into immersive, engaging experiences for buyers.