Inspiring Action
Make an impact with interactive content
Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer.
“Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.”
Creating effective content is challenging
Buyers are flooded with content, and the volume is only rising with the shift to remote work. On top of that, today’s B2B buyers expect B2C experiences.
Successful content must stand out and it must keep the buyer engaged.
B2B marketers using content marketing
93%
Workers who shifted to remote in 2020
33%
Average attention span
8sec
Amount of text users read on page
28%
Inspiring Action: Sales Content Reimagined
Find out how interactive content works and why it performs better than static content, using this interactive microapp.
Interactive content works
Content that is visual or interactive performs better across the board.
Message retention for video (vs 10% for text)
95%
Marketers saying interactive content brings return visitors
79%
Visual learners in the population
65%
Resources
Infographic
Infographic: Interactive Content Delivers
See this infographic to learn what the data says about static versus interactive content.
5 ways interactive content improves customer engagement
Learn how interactive content helps sales and marketing teams engage with buyers.
Guide
How to match design to intent
Find out how to create great interactive content that matches the audience need—with special tips from experienced interactive content designers.
Interactive Content Guide
Learn the basics of interactive content for sales and marketing and how it compares with static content
Is interactive content right for you?
Speak to an expert and learn how you can unlock the power of interactive content.
