About this Ebook
The way clients seek financial advice has changed.
With so many online resources at their fingertips, clients know more than they ever used to before they contact an expert — and they don’t want to be told what they already know.
To preserve their reputations as experts and build long-term relationships, client-facing professionals now have to engage clients in the right digital places with the right content, all at the right time. The rules of engagement are evolving. Check out this ebook to learn how you can rewrite them to ensure you and your team’s success.
What you’ll learn
- How to empower your team to meet clients’ ever-rising demands
- How to capture and hold clients’ attention
- How to use digital to build trusted partnerships with clients