8 Challenges of Sales and Marketing Alignment

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About this Guide

Sales and marketing alignment is beyond critical for any organization. But, as you likely know if you’re reading this, there are many roadblocks that prevent a seamless connection, like disparate systems, a lack of transparency and visibility, and ever-changing expectations.

Read this guide to discover the eight major challenges that sales and marketing teams face in achieving best-in-class alignment, along with the solutions that will better connect your teams to reach their revenue goals.

What you’ll learn

  • The eight major challenges that prevent sales and marketing alignment
  • Detailed solutions that create cohesion among teams
  • How to align teams to create a single, revenue-generating machine

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