About this Guide
According to SiriusDecisions, 90% of marketers believe that Account Based Marketing (ABM) is essential to B2B marketing. But according to Forrester, 73% of B2B marketers believe that ABM is still a term that lacks specific meaning and is used inconsistently.
We want to fix that! In this guide, we define what ABM means to us here at Seismic and share a few strategies to help you maximize the success of your account based efforts.
What you’ll learn
- How to calibrate your traditional marketing playbook to the account-based level
- How to configure your sales funnel to maximize selling time across large target accounts
- How to implement an account based marketing framework that’ll scale with you