Once seen as simply an intermediary between sales and marketing teams, findings from a survey of 1,600 go-to-market (GTM) professionals indicate that enablement leaders and their teams increasingly play a highly visible, strategic role within their organizations. Aided by AI-powered enablement technology, how are enablement leaders and their sales, marketing, and customer success counterparts proving their impact, gaining executive buy-in, and preparing for a world where AI is integrated into nearly everything?

In Seismic's follow-up to our first Generation Enablement report, discover how GTM leaders — including CROs and CMOs — are using enablement to drive change within their organization, secure a seat at the C-suite table, and demonstrate enablement impact and ROI.