In contrast, when teams use Enablement Planner, they can quickly identify what content needs to be refreshed, thanks to out-of-the-box insights they can customize to show what’s most important to them, right in their Seismic Library. Directly from the Library, they can assign a task for product marketing to update the applicable pitch deck or fact sheet. Their marketing colleague then receives a notification, plus the data they need to decide what to do with the content. With a streamlined workflow to guide and expedite the content audit process, teams can not only get these audits done and ensure that their reps have fresh content available — they’ll have the process and brain space needed to take a more strategic view of their entire collection of collateral. And with that process and strategic perspective in place, they’ll be empowered to deliver exactly the content that customer-facing teams need to build trust and move revenue-driving conversations forward faster.
What’s included in Enablement Planner?
Seismic Enablement Planner was designed with enablers in mind. We partnered closely with our customers and our own enablers to create this first-of-its-kind tool, purpose-built for enablement teams.
Data-driven, strategic audits
Content audits are often difficult because they’re manual processes. Because audits have traditionally taken place in separate tools and systems, it’s difficult to identify what content is stale and assign it to be refreshed.
Enablement Planner allows teams to work where their content lives. Content audits are made simple because enablers or content owners can take action to keep, archive, or update old or underperforming content, all from within their Library. By making audits more efficient, teams can increase their capacity to focus on more strategic projects.
Project planning for enablement
Just as marketing departments have dedicated software to align their strategy and power marketing operations and workflow, it’s time enablement teams did, too.
Enablement Planner’s planning capabilities, built natively to Seismic, are purpose-built to drive enablement-specific projects and goals – not just content audits, but also playbooks, onboarding programs, training initiatives, and product launches. It also allows enablers to turn high-impact projects into templates, so they can repeat and refine what’s working and launch initiatives to the field faster.
Full-circle project reporting
Enablement teams need data to understand what’s working, what isn’t, and how to improve. When separate tasks are hosted in various systems, it’s challenging to get a holistic view and turn recommendations into actionable steps.
Bringing together project workflows, content, and Seismic’s reporting capabilities helps enablers connect the dots between their team’s work and sellers’ wins. With data and insights at your fingertips, you can drive alignment on goals, workload, and requests with key stakeholders — and ensure you’re focusing your teams’ limited time on projects that truly move the needle
See Enablement Planner for yourself
Enablement Planner was designed by enablement teams for enablement teams. Bringing a purpose-built planning solution to where enablement teams already work will help enablers improve speed to market, accelerate time-to-close, and increase efficiency.
The capabilities announced today are just the start for Enablement Planner. In the coming months, we’ll introduce new features and capabilities that will empower enablement teams to unlock new growth opportunities, so stay tuned!
If you’d like to learn more about Enablement Planner, there’s still time to join virtual sessions at Seismic Shift. You can also learn more by visiting our Product Innovation Center.
