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TRENDS & INSIGHTS

Seismic Wins 2023 Aragon Research Innovation Award for Sales Enablement

By Doug Winter December 6, 2023 3 min read
Graphic of Seismic winning the Aragon Research 2023 Innovator Award.

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. It’s our fourth time winning this award, which identifies Seismic’s continued innovation in the enablement technology category. We believe this is a testament to our longstanding leadership and innovation in enablement, and we share this honor with our customers. Together with our customers and partners, we’re shaping the future of the enablement function. 

I want to highlight our Product team and Chief Product Officer Krish Mantripragada for all they accomplished in 2023. At the start of this year, our Winter Release included several enhancements like AI-Powered Sentiment Analysis for Coaching and Text/Image Replacement in Guided Assembly, designed to help teams optimize their programs and best utilize the resources they already have. The Winter 2023 Release also included our GPT integration with Seismic Knowledge, the first of many Generative AI enhancements we added this year to the Seismic Enablement Cloud™. 

Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf. 

Artificial intelligence and automation were key themes for our innovation all year. In our Spring Release, we launched updated capabilities including Seismic for Google Slides, Seismic for Microsoft Copilot for Sales, and Seismic Learning Insights Dashboards. These enhancements leverage Seismic’s  platform to save time across the entire go-to-market organization, whether you’re a sales rep, a marketer, or an enablement practitioner.

Finally, our Fall 2023 Release introduced some of the most exciting product innovations from Seismic. Seismic for Meetings powers better customer experiences by ensuring sales teams can more effectively prepare, present, and follow up on every meeting to accelerate and win more deals. With AI woven directly into the fabric of Seismic for Meetings, enablement teams receive intelligent insights that help drive stronger content and training programs. New generative AI enhancements that also landed in Fall include AI-powered Content Tagging, Lesson Assistant, and more AI-generated updates to Seismic Knowledge.

“Thank you to Aragon Research for this recognition. We are proud to share this award with our customers, who motivate us to keep innovating and push the entire enablement industry forward. We are grateful for your trust and for your partnership.”

Doug Winter

Seismic co-founder and CEO

The Aragon Research award recognizes providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their markets will evolve.

This award follows Aragon Research releasing its Globe report for Enterprise Coaching 2024 and naming Seismic as a leader. Grab the full report here, and catch up on all of Seismic’s innovation in 2023 in the Product Innovation Center.  

The identification of an Aragon Research award winner is not an endorsement by Aragon Research of any vendor, product, or service.

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About the authors

Doug Winter

Doug Winter

CEO
Doug Winter is the co-founder and CEO of Seismic. Doug also co-founded Objectiva Software Solutions. Doug served as Chief Operations Officer and general manager at EMC Document Sciences until founding Seismic in 2010. In 2019, Doug was named one of the 10 Best CEOs of Small/Mid-Size Companies in the U.S. by Comparably.

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