Enablement
Three Big Benefits of Unifying Training, Coaching, and Content in a Sales Enablement Platform
By James Brookes — On November 20, 2024
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Enablement
By James Brookes — On November 20, 2024
Enablement teams are saddled with too many software solutions. The content they create gets scattered across multiple libraries, they have to use separate tools to make and distribute lessons, and the analytics they need often require yet another set of tools.
All this disconnected software makes it difficult for enablement teams to be proactive and strategic. It also leads to disengaging experiences for their learners.
But with the right sales enablement platform, this doesn’t have to be the case.
The best sales enablement platform should be outcome-driven and consolidate onboarding, training, coaching, and content in one place. By using an all-in-one solution, businesses will experience many benefits. Let’s explore three of the biggest ones.
Education is how GTM professionals, especially sellers, learn about new products, company initiatives, best practices, and more. But this education will only succeed if learners find it engaging. To make that happen, you need a sales enablement platform that offers an intuitive lesson builder. It should support images video, interactive elements, and knowledge checks to ensure a memorable and measurable learning experience. It should also provide virtual coaching capabilities that simulate real-life scenarios along with the ability to analyze qualities like clarity and confidence during those practice sessions.
Also, the platform should automatically suggest sales and marketing content for sellers. This is especially helpful as they prepare for meetings, making it easy for them to add content to their presentation materials.
Consolidating training and content is only part of the story. A sales enablement platform should also include detailed analytics so enablers can identify learning gaps, see what lessons and content aren’t resonating, and correct course quickly. That way, they can amplify what is working.
Ideally, the platform should also include data from the most important moments in the sales cycle: meetings. That data should detail what topics were discussed, what keywords were said, what objections were raised, and, by leveraging AI, how to best follow up.
Speaking of AI, the platform should, in essence, be an AI enablement platform where the user can simply ask the system — in plain language — what data they want to collect, compare, and contrast. This should result in a readily produced report that not only reveals trends and other insights but also demonstrates how enablement contributes to revenue.
Successfully launching a new product or methodology requires a slew of messaging, selling strategies, and supporting content. It’s no easy task to get sellers up to speed on all that so they can approach the market confidently and tell a consistent story.
A sales enablement platform can help accomplish that through incentivization. Enablers should be able to create badges and certifications to assure learners they truly understand a product and how to discuss it with buyers.
The learning journey to getting certified must also be user-friendly, allowing enablers to seamlessly build sequences of lessons, tasks, paths, and events tied to specific outcomes and assignable to individual learners.
The Seismic Enablement Cloud TM combines content, learning, and insights in one place, making it the best sales enablement platform you can choose. To learn more, speak with our team today.
