Centralizing where Sellers Work
Seismic enables Alteryx to centralize and automate content management and streamline onboarding and training processes, guaranteeing convenient access along with uniform experience. Alteryx integrates Seismic throughout their entire tech stack for their sales team. These integrations help put the power of Seismic “where sellers work” and increase productivity across the board.
“We can increase productivity and reduce ramp time through two fundamental areas. One is the tactical part of our enablement efforts like the training and content development. The second part is reporting and the insights in Seismic,” says Bankston.
Alteryx has found enablement success with Seismic by leaning in to these four areas:
- Make it Modular: Alteryx breaks down content and learning into easily consumed components to better support customer-facing teams.
- Make it Personalized: Alteryx makes content relevant to the role based on proven approaches from peers and facilitated manager engagement.
- Make it Sticky: Alteryx makes it easy to find and engage with the information and learning needed in daily workflow.
- Make it Work: Alteryx leverages data driven decision making to monitor, measure and modify based on what works and what does not.
A key integration for the sales enablement team has been the Salesforce Data Enrichment application. This application provides enhanced dashboards that offer insights into the usage and ROI (Return on Investment) of content, “the ultimate goal of sales enablement.”
“The sellers engaging with our content – from internal enablement and customer-oriented materials to participating in self-guided or our instructor-led training – are the ones performing at a high level,” says Bankston.
Today, that ROI looks like an increase in win rates when sellers use Seismic to share content and has defined a clear guide for what high, middle, and low performers look like at Alteryx.
Productivity Takes Off with Aura Copilot
Alteryx rolled out Aura Copilot, an AI-powered enablement assistant, to content owners and customer-facing teams. With Aura Copilot, content owners can publish content faster to their audiences by quickly generating content descriptions and suggesting content properties. This has helped 38% of content go-to-market faster with improved governance at Alteryx.
To support GTM productivity, Alteryx also leverages Aura Copilot for AI-powered search and recommendations, which delivers verified answers to questions without leaving their workflow. Alteryx enabled customer-facing teams to change how they searched by creating prompts instead of relying on general search terms.
Bankston’s example: I am getting ready to meet with the CFO of a healthcare organization. What are the best questions to ask in a discovery call? Then: Compose an email based on that response.
“Sellers are blown away by generative search. Aura Copilot has really taken off,” shares Bankston.
Since rolling out Aura Copilot, Alteryx has seen 24% of their GTM team use Aura Copilot over 1,200 times. Sellers are asking questions about new product releases, competitor information, preparing for calls, and even asking technical questions — they’re getting more comfortable with prompts and are testing all the ways they can use Aura Copilot to improve their daily workflows.
