Goes live with Seismic in under 90-days

Nick Saunders — Senior Director, GTM Enablement

90

Days to go live with Seismic

1,000

Initial users going live with Seismic at Mimecast

60%

Business users using LiveSend to share content

Challenge

Implementing a robust enablement platform to match the maturity of the business and improve customer engagements.

Solution

Launching Seismic to 1,000 internal users within a 90-day timeline.

HEADQUARTERS

London, England

INDUSTRY

Technology

Share

Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower more than 40,000 customers to help mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide the proactive threat detection, brand protection, awareness training, and data retention capabilities that evolving workplaces need today. Mimecast solutions are designed to transform email and collaboration security into the eyes and ears of organizations worldwide.

The Challenge

“Seismic has proven to be an invaluable asset in our pursuit of optimizing the customer life cycle and maximizing content impact. With Seismic’s robust sales enablement capabilities, Seismic has addressed our previous challenge of lacking insight into content performance. We now have the tools and analytics needed to drive our vision forward, make data-driven decisions to reduce the noise and focus in on what matters for our customer life cycle. It has truly empowered us to get more strategic with our content strategy and take the next step in achieving remarkable results.”

Norman Guadagno

CMO

Getting up and running with a new enablement platform, quickly

Mimecast used a competing sales enablement platform for 4 years primarily focused on content management. As their business matured, they needed a more robust platform to drive their vision for customer engagement. They chose Seismic’s Enablement Cloud for its enablement and engagement platform, learning and development tools, content insights, and integrated learning available to users where they work.

“Seismic has proven to be an invaluable asset in our pursuit of optimizing the customer life cycle and maximizing content impact. With Seismic’s robust sales enablement capabilities, Seismic has addressed our previous challenge of lacking insight into content performance. We now have the tools and analytics needed to drive our vision forward, make data-driven decisions to reduce the noise and focus in on what matters for our customer life cycle. It has truly empowered us to get more strategic with our content strategy and take the next step in achieving remarkable results.”

Norman Guadagno

CMO

The Solution

“The success of any technology implementation depends on the people involved. Building strong partnerships with the vendor early on is essential to ensuring a smooth and successful rollout. We chose Seismic because they demonstrated their commitment to providing us with the support we needed to be successful quickly.”

Nick Saunders

Senior Director, GTM Enablement

Going live with Seismic in less than 3-months

Mimecast focused on people, internal partnerships with marketing, and content architecture for a successful implementation. With Seismic’s help, they simplified their content, identified champions, and drove adoption.

By leveraging a strong governance and content strategy combined with Seismic’s solution consulting team, Mimecast simplified its content assets, reducing them from 4,000 to 1,200 pieces.
Internal champions and early adopters were identified early to help drive adoption and address questions from other users. These champions, which included the top 10% of sellers, created credibility and spread the word about the benefits of the new platform. For Mimecast, enablement is a key part of driving change, but bringing champions along for the ride is critical.

Mimecast went live with Seismic to over 1,000 internal users with dedicated live training, Slack channels for Q&A, and short e-learning modules. “Seismic is designed for the end-user meaning access was virtually seamless on Day 1. It was easy for them to get up to speed quickly,” said Nick Saunders, Senior Director of Sales Enablement at Mimecast who spearheaded the implementation of Seismic.

“The success of any technology implementation depends on the people involved. Building strong partnerships with the vendor early on is essential to ensuring a smooth and successful rollout. We chose Seismic because they demonstrated their commitment to providing us with the support we needed to be successful quickly.”

Nick Saunders

Senior Director, GTM Enablement

The Result

84% of content used in first 90-days

Seismic’s partnership and service were key to Mimecast’s successful implementation. The Seismic team continually challenged Mimecast to optimize the platform and was dedicated to its success.

“We’re hearing stories all over the company about people using Digital Sales Rooms without us prompting them that they need to be used or used in a certain way. This is good organic usage of the platform,” said Saunders.

With Seismic, Mimecast is changing the way people work through the self-driven capabilities for end users — marking this transition as a greater win for the enablement team.

Goes live with Seismic in under 90-days

90

1,000

60%

Challenge

Solution

HEADQUARTERS

INDUSTRY

Share

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The Challenge

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