Transforms Sales Enablement with Seismic’s Comprehensive Platform
With Vanessa O’Donnell — Vice President of Sales Enablement & Chris Adams — Chief Sales Officer
58%
Decrease in time to first sale
Challenge
An enablement program hindered by outdated tools, fragmented resources, and low adoption.
Solution
A centralized, user-friendly platform enabling streamlined onboarding, improved resource accessibility, and cross-functional collaboration.
HEADQUARTERS
Salt Lake City, UT
INDUSTRY
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Scorpion is a digital marketing agency that empowers small and medium-sized businesses across industries like home services, healthcare, and legal to enhance their online presence. With over 500 employees, Scorpion has been at the forefront of customer-centric marketing. In 2021, the company sought to transform its sales enablement strategy, leveraging Seismic to streamline resources and better support its expanding sales team.
The Challenge
When Vanessa O’Donnell joined Scorpion as Vice President of Sales Enablement, she faced the task of building the company’s enablement program from scratch. Sales operations existed in a limited capacity, but there was no dedicated sales training function. Scorpion’s Chief Sales Officer brought Vanessa on board specifically to address these gaps, aligning with the company’s goal to scale its sales force. However, the existing setup had several pain points.
At the time, Scorpion was using a different enablement platform, which was marked by low adoption and a challenging user experience.
Vanessa noted, “If the UX is unpleasant, if it’s hard to find what you need, people simply won’t use it.” Sales reps were finding it difficult to locate resources, and the platform’s lack of intuitive design was hampering engagement. Recognizing the need for a streamlined, accessible system that would support the team’s growth, Vanessa and her team began evaluating alternatives that could consolidate resources and reduce friction.
