Skip to content

WHAT CAN SEISMIC DO FOR YOUR BUSINESS? FIND OUT.CALCULATE YOUR ROI

  • Sign in toSeismic loginSeismic
  • Sign in toLessonly & Seismic login
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Integrations
    • Calculate Your ROI

      Does Seismic make sense for your business? Find out with our ROI Calculator.

      Calculate Now
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Growing Businesses
      • Why Choose Seismic?
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
      • Product Innovation Center
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Financial Services
      • Sales Acceleration
      • FAQs and Glossary
  • Get a Demo
ENABLEMENT

How Does Your Organization Define Sales Enablement?

By Seismic January 11, 2018 3 min read
Sales Enablement Definition

Webster’s Dictionary defines sales enablement as… wait a minute, this opening doesn’t work for two reasons:

  1. Any writer worth their salt knows this is a cliché opening to any piece of writing
  2. Sales enablement isn’t defined in the dictionary

At Seismic, we have a pretty good idea of what the phrase means to us, but it still seems like this term has different meanings depending on the organization.

Here are some key aspects of the practice (in my humble opinion)

Content, and More Specifically the Right Content

All too often marketing creates tons of content that they believe to be wonderful and perfectly crafted to move leads through the buyer’s journey—I’m a marketer so I can say these things. The truth is that only some of it is, and sales is probably using only a fraction of that great content. A solid sales enablement function has the right technology to support it, which allows marketing to see what content is moving prospects along the buyer’s journey, while simultaneously allowing your sales reps to easily find it and personalize it for each buyer.

Communication and Collaboration

Marketing, sales, and sales enablement teams need to work together to achieve the best results. However, we all know the age old tale of sales and marketing’s difficulty working together. So, how do you get around this? Communication and collaboration. Provide your sales reps with information they want, positioning they need, and everything to help them sell. Work together with all the stakeholders, and use each of their areas of expertise to create the best content possible—that also happens to close your deals faster.

Analytics

How can you optimize your team and content if you don’t know how effective it is to begin with? If you want to be successful with sales enablement you must develop good insights into your content delivery, engagement with content, and what content is resonating with buyers. All these important analytics will allow you to follow up each piece of content with exactly the right content to close the deal faster – are you starting to see the trend here?

I’ll boil all that down and wrap it up with the Seismic definition: sales enablement is the strategic use of people, processes, and technology to improve sales team’s productivity and drive more revenue.

Okay, I’ve had my turn to talk. I want to know how you think about sales enablement. What are the most important things to know? The biggest challenges? And what tools do you use to succeed? That’s why we’ve created #AlignmentHour, a new sales enablement Twitter Chat hosted by Seismic.

Join us for our very first #AlignmentHour chat on Tuesday, January 16th at 2 PM EST where you’ll have the chance to share your perspective on these questions and engage with other sales and marketing leaders on the topic of sales enablement.

Share

Share on LinkedIn Tweet Me Share on Facebook Share via email

    About the authors

    Seismic

    Seismic

    Read More by Seismic

    SUBSCRIPTION

    Subscribe to our newsletter

    Thank you for subscribing

    EBOOK

    The Seismic Enablement Cloud™: Know More, Engage More, Grow More

    Read the eBook

    EXPLAINER

    The complete guide to enablement

    Read more

    EVENTS & WEBINARS

    Let's meet up!

    Join us!

    CUSTOMER STORY

    Real customers. Real growth!

    Read more

    SEISMIC ROI CALCULATOR

    Grow like the sky's the limit.

    Calculate your ROI
    Scroll Down

    If you made it this far, we must be striking a chord.

    Get a Demo
    Seismic
    • Product
    • Seismic Enablement Cloud™
    • Sales Content Management
    • Learning & Coaching
    • Buyer Engagement
    • Content Automation
    • Strategy & Planning
    • Enablement Intelligence
    • Solutions
    • Sales Enablement Teams
    • Sales Teams
    • Marketing Teams
    • Customer Service Teams
    • Why Seismic
    • Resources
    • Blog
    • Resources Center
    • Trending Topics
    • What is Sales Enablement?
    • What is AI-guided Selling?
    • What is Social Selling?
    • Social Selling Hub
    • Integrations
    • All Integrations
    • Microsoft
    • Google
    • Salesforce
    • Company
    • Contact Us
    • Careers
    • Trust Center
    ISO 27001 Certified by Schellman
    • © 2023 Seismic
    • Terms of Use
    • Privacy Policy
    • Follow us on Linkedin
    • Follow us on Instagram
    • Follow us on Twitter
    • Follow us on YouTube
    • Follow us on Facebook