Enablement

What does Seismic do?

By Seismic — On September 22, 2023

Learn how Seismic has evolved from a content management solution to a full suite of tools designed to support frontline teams. See what Seismic's Enablement Cloud™ is used for, and how it works.

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Summary

When Seismic came to market in 2010, it started as a solution to address specific use cases around content management and automation. Buyer engagement has changed a lot since then, and so have we. Today, the Seismic Enablement Cloud™ is a unified platform that provides customer-facing teams with comprehensive tools to share knowledge, create and personalize content, develop skills, and get visibility to engage buyers and drive growth. Read on to better understand our product offerings, the teams and industries we serve, and the outcomes we help organizations achieve.

Today's go-to-market (GTM) teams require collaboration and alignment to deliver the consistent and relevant customer experience that buyers expect. This consistency builds trust and reliability, which are essential for customer satisfaction and loyalty. Driving collaboration and alignment across geographically dispersed teams isn't always easy — especially without the right technology.

In 2010, five forward-thinking colleagues saw an opportunity to help sales and marketing teams deliver personalized customer experiences at scale. They created Seismic, a new cloud-based technology focused on streamlining content creation and personalization with automation, making it easier for client-facing teams to consistently present their products and services. By orchestrating people, processes, and technology to improve sales efficiency, a new business category was born: enablement. Seismic's content management system enables sellers to discover the right content and personalize it while staying on brand and compliant. Instead of wasting time rebuilding content over and over, sellers can focus on what they do best: selling.

More than content — meet the Seismic Enablement Cloud™

While content is an important component of enablement, the industry now focuses on other areas to ensure teams have access to the right information, tools, sales collateral, knowledge, and skills to do their jobs successfully. To address these needs, Seismic has evolved beyond the early days of content automation to a comprehensive platform. The Seismic Enablement Cloud is a unified solution built around five pillars, designed to empower customer-facing teams with the right skills, content, tools, and insights to engage customers.

Learning and Coaching: The pace of change and the complexity of today's sales cycle makes delivering training to all reps — not just new hires — an important business priority. To help new reps ramp quickly, Seismic allows enablement teams to build a scalable onboarding program, tailored to each unique role. To support continuous learning and upskilling, Seismic's readiness platform provides tools to create lessons, certification programs, real-life roleplay scenarios, and more. Managers can provide sales coaching and feedback in real-time, helping sellers improve their ability.
Strategy and Planning: Every good enablementprogram starts with a strategy and plan. Before kicking off an initiative, teams can centralize strategy and planning in Seismic. Enablement Planner helps enablers work smarter by streamlining workflows for playbooks, onboarding programs, sales plays, and more. Built-in sales content analytics give enablement teams the right insights to adapt their programs and maximize impact.
Content Automation: Producing content for buyers is a time-consuming process for GTM teams that rely on manual methods, legacy systems, and information from disparate sources. Teams use Seismic to automate the collection of data and assembly of documents, reducing errors and improving quality in a fraction of the time that it took previously. This is especially useful in industries such as financial services that rely on pitch books to articulate value during the sales process.
Buyer Engagement:It's a buyer's world today, with more than 50% of the customer journey occurring before a buyer interacts with a seller. When buyers are ready to speak with a rep, they expect materials to be personalized and relevant to their unique needs. To help stand out from competitors, Seismic has a suite of personalization tools ranging from machine learning and AI for content recommendations to built-in wizards within PowerPoint and Google Slides that can quickly and easily personalize presentations. Seismic also enables client-facing teams with several delivery channels, including email, social, and digital sales rooms (think customized solution portal) to connect with buyers).
Enablement Intelligence: It's challenging to demonstrate enablement impact without a tool that centralizes your enablement efforts. The Seismic Enablement Cloud has the data and insights GTM teams need to demonstrate ROI and drive revenue growth. Seismic also integrates with common sales tools including CRMs, email tools, collaboration software, and data repositories to get visibility across the entire business.

Regardless of your organization's enablement maturity, Seismic is purpose-built to meet the current and future needs of GTM teams. While your team may start small today, Seismic's comprehensive platform provides everything you could need to build an effective and strategic enablement framework over time, reducing the need to purchase tools from additional vendors when needs evolve.

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How does Seismic work?

Seismic's platform is built on a foundation of enterprise-grade technology that's designed to scale as your business evolves. This technology includes:

Global Cloud Infrastructure: Seismic's cloud-based technology connects users across devices, teams, and global geographies, delivering fast, available, and secure enablement.
Open Platform: The Seismic Exchange® marketplace allows users to integrate the tools their go-to-market teams use daily, such as Slack and Salesforce, to create a streamlined and unified experience. Customers also have the flexibility to build and publish their own apps through Seismic's extensive APIs.
Security and Administration: Seismic provides organizations with SSO (single sign-on) solutions so users have seamless access and control. Robust controls and governance features make it easy for highly regulated industries to maintain compliance.
Machine Learning and Data Infrastructure: Today's go-to-market teams have access to an abundance of data. Seismic empowers them to collect this data and use machine learning to reveal patterns and insights around content, behaviors, and activities that accelerate deals.

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the-seismic-enablement-cloud-infographic

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Does Seismic use AI?

Generative AI has already started to transform the sales enablement space by performing time-saving tasks and providing sellers with insightful intelligence that improves the customer experience. Seismic is no stranger to AI, with capabilities dating back to 2015. Starting with predictive content recommendations for sellers based on sales stage, industry, or persona, Seismic has safely and securely expanded those capabilities across the entire platform. Powered by Aura, Seismic's AI and machine learning engine, Seismic maximizes GTM productivity and success by providing:

Contextual information

Aura analyzes large and complex data sets, giving sellers insights and context-driven recommendations that are personalized for every opportunity.

Auto-tagging and content descriptions

Generative AI auto-tags content properties and generates a description, helping content creators accurately and quickly publish content that's discoverable for sellers.

Just-in-time intelligence

Within Seismic, sellers can search for the answers they need during customer interactions and instantly get summarized results and natural language responses at the top of their search.

AI-generated lessons

To create high-quality training content in less time, Seismic Learning (formerly Lessonly) generates lessons, questions, and summaries that trainers and enablement professionals can easily tailor and refine for their needs.

Meeting preparation and follow-up

Seismic for Meetings helps sellers prepare for meetings, generate post-meeting summaries, recommend follow-up content, and suggest next-best actions. The tool also generates insightful analytics for the rep and managers on content usage, sales behaviors, and trending topics during conversations.

Social posts

To help sellers engage with customers on social media, Seismic LiveSocial uses AI to generate a post for every article, intelligently crafting appropriate starting text based on the article's length, tone, and personality.

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Why Customers Choose Seismic

Hear from Them

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What teams use Seismic?

Seismic empowers customer-facing, frontline teams with the right skills, content, tools, and insights needed to power their GTM efforts. Here’s how four key departments use Seismic to enhance the customer experience and drive business growth:

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Enablement

Ensuring that customer-facing teams are prepared and have the information and resources needed to close deals is a challenge, especially if you don’t know what’s moving the needle. Seismic provides enablement leaders the resources and reinforcement they need in one place. By establishing a single source of truth, enablement teams have the insights around all their efforts, from planning and strategy to onboarding and content creation — arming them with the intelligence to iterate and improve.

Sales

Selling is a complex and multifaceted activity that involves close alignment and communication between teams to ensure sellers have the right education, content, and tools to effectively engage with buyers. Enablement and marketing can support sellers by storing all the information and resources they need in one place. For sellers, Seismic becomes their go-to hub for everything from training materials and customer-facing content to buyer engagement tools like Digital Sales Rooms.

Marketing

Every marketer knows the pain of creating content or messaging that goes unused. What’s even worse is that marketers often don’t know what efforts are contributing to revenue. With Seismic, marketers gain a sales content management system that supports content production, distribution, and governance, ensuring that sellers have access to relevant, approved content. Create templates that are on brand and customizable, enabling sellers to quickly tailor presentations for every customer. Understand how to prioritize your efforts with access to data-driven insights on what’s working and what’s not.

Customer Service

Onboarding customer service agents can be time-consuming and costly. Ramp new hires faster with compelling, personalized training. Provide continuous learning to agents to address skill gaps and help them find answers to questions in the moment. Coach them with safe, real-life scenarios and correlate an agent’s skill development with outcomes like NPS and CSAT with powerful analytics.

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Can Seismic help highly regulated industries?

Seismic is a permission-based platform, making it an ideal technology for our clients in financial services, insurance, wealth management, and other highly regulated industries. Seismic enables teams to apply content governance and compliance rules that work for their specific business, ensuring that the content that's created and shared meets industry standards and organizational requirements. Content governance and compliance rules can be as broad or granular as you need, giving administrators the flexibility to implement controls.

What are common use cases for Seismic?

Customers choose to partner with Seismic because we help them achieve key business goals and outcomes through a variety of use cases. Some common ways that we help our customers include:

Control chaos: Seismic is great for teams that are looking to build a central foundation for efficiency and visibility. By storing content and resources in one place, teams can source relevant content easily, organize content effectively, and provide self-service tools for sellers to personalize content for buyers.

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"Seismic is really helping us with on-brand delivery by creating the repository where all the content that the reps are accessing is updated frequently by our marketing team. When they access any piece of content, it's the most updated piece of content that's available to them."

Ester Friend

VP of Sales Efficiency and Transformation, Five9

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Understand impact: Organizations use Seismic to improve field effectiveness and drive buyer engagement. To help sellers hone their craft, managers can leverage Seismic to coach team members. With prescriptive advice from their manager and access to time-saving tools such as content automation, sellers can focus on delivering impactful meetings.

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"Our enablement team loves the analytics functionalities so that they can take a data-driven approach when designing their strategies. Seismic makes for more productive work days all around… and stronger productivity means we can spend more time with customers, helping them grow better with HubSpot."

Rob Giglio

Chief Customer Officer, HubSpot

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Drive transformation: Seismic serves as the launchpad for your GTM efforts, helping you efficiently deliver the latest training and content to sales. Robust platform analytics make it easier to demonstrate and measure marketing and enablement impact. Optimize tactics when needed to drive transformation and maximize revenue growth.

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See what you can do with Seismic

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How does Seismic make your job easier?

Investing in a new technology can be a daunting decision, especially in today's economy when every purchase is under scrutiny. To better understand the value of enablement tools, Seismic surveyed more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leadership roles throughout the United States and Europe. The study found that

99% of those who use a sales enablement tool believe it makes their job easier. In fact, 88% of users say an enablement tool makes them more productive and drives stronger results, and 89% say an enablement tool improves confidence.

In addition to making their jobs easier, respondents cited that enablement tools improve efficiency, helping them save time. The study found that enablement tools save an average of 13 hours a week; and in that time:

83% said they can focus on revenue-generating activities
51% have time to find metrics for planning/forecasting

To learn more about how a tool like Seismic could save you time and money, read the Value of Enablement Report.

Do more with Seismic

Teams across the globe use Seismic to empower entire customer-facing organizations with the skills, content, tools, and insights they need to delight customers and grow businesses. We've evolved to offer the Seismic Enablement Cloud, incorporating the latest innovations around AI and machine learning to help you enhance the customer experience, accelerate the sales cycle, and increase revenue.

Curious how the Seismic Enablement Cloud could help your organization? See Seismic in action by getting a demo.

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Don’t just take our word for it

See why Seismic has earned a 4.7 out of 5-star rating from customers on G2.

Natalie Jones

"Seismic has been a game-changer for us! It’s allowed us to put content in the hands of our client-serving Associates faster and more efficiently – and all in one spot!"

Jim Papachristos

"Seismic has provided an excellent platform for consolidating our content and the ability to easily share this content with our client base when compared to other similar solutions."

Pete Murray

"Seismic is a consolidation tool. It’s exciting to see the platform grow at our company and become the single source of truth for our teams in the field."

Sophia Fairuz

"My favorite part of Seismic is that it’s my best friend out in the sales field. I use it to answer every question I have about my work and the products we offer."

Elizabeth Fisher

"Seismic allowed our company to fully have a one-stop-shop for all Marketing, Sales, Business Development, and Partner Success content."

Jaryd Cathcart

"The most helpful thing about Seismic is having all of your content and resources in one easy-to-locate area."

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