WORKBOOK
Marketing Tech Stack Workbook
Understanding your tech stack is important because…
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About this Workbook
Ready to create the best martech stack for your business?
In today’s personalized, data-driven marketing environment, having the right martech stack has never been more important. But with thousands of providers offering martech solutions, it’s also never been more complex.
Each company is unique, and there’s no martech stack that’s one-size-fits-all. But we’re here to help! The exercises within this workbook will help you fully examine your own stack to ensure that your team has the best tools for success.
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What you’ll learn
- Which martech tools are available and how well they’ll suit your needs
- The potential functional gaps within your martech stack
- Which martech tools will help you achieve your business goals