5 B2B Buyer Trends Reshaping the Mission of Revenue Enablement

About this Webinar

Too often, B2B revenue enablement teams lament the fact that their remit is overly reactive: putting out fires and responding to unplanned GTM changes, rather than having a strategic, intentional seat at the leadership table. But guess what? Enablement actually should be reacting, albeit at the macro level – to dramatic shifts in how their buyers’ behaviour is evolving – and helping their revenue leaders reshape GTM motions. In this energetic and conversational webinar session featuring guest speaker, Forrester’s Peter Ostrow, will share new buyer-centric research to help revenue enablement earn and deliver on a larger, more effective voice in B2B commerce.