ON-DEMAND

The Revenue Growth Formula in Action: Seismic’s Playbook for Pipe Gen Tuesday

A behind-the-scenes look at how Seismic drives pipeline growth

What if you had a formula for accelerating revenue growth?

At Seismic, we don’t just talk about enablement—we put it into action. Join us for an exclusive 45-minute webinar where Jeff Marcoux, Alison Lillie, Tony Benvenuto, and Joey Vendel break down how Seismic leveraged the Revenue Growth Formula to execute our first-ever Pipe Gen Tuesday—a high-impact, cross-functional sales and marketing initiative designed to turn intent signals into revenue.

What you’ll learn

The Revenue Growth Formula and how it can transform sales and marketing execution
How Seismic built Pipe Gen Tuesday, aligning teams to drive pipeline in a single day
Key takeaways and best practices to apply this proven playbook to your own revenue strategy

Speakers

Alison Lillie

Growth Marketing Manager, Seismic

Curious and growth-driven, Ali excels in marketing, sales, and CS. With 10+ years of experience, she drives revenue at Seismic and leads cross-functional strategy with passion and impact.

Jeff Marcoux

Sr. Director, Global Demand, Seismic

Jeff leads Seismic’s Global Demand Center and teaches digital marketing at OSU. He blends AI, data, and psychology to simplify GTM strategy and drive real revenue impact.

Tony Benvenuto

SVP of Sales, Seismic

Tony is SVP of Sales at Seismic, known for scaling teams, coaching future leaders, and fostering a high-performance, people-first culture that drives growth and SaaS sales success.

Joey Vendel

VP of Sales Development, Seismic

Joey is VP of Sales Development at Seismic, focused on building GTM strategies, fueling pipeline growth, and developing future sellers through data-driven enablement.