Sales enablement has historically been viewed as a functional role, focused on creating content, managing resources, and supporting sales teams with the tools and training they need to succeed.   But there’s been a major shift. Now, enablement teams are empowering entire go-to-market organizations — not just sales. They’re also taking on more strategic roles in […]

We’re back with our third and final recap of the Shift ‘24 season. What a week! We learned, laughed, and pushed what’s possible for the 1,123 people who joined us here in San Deigo, CA.   But we’re not done yet! We want the entire enablement industry to feel inspired to push what’s possible, so […]

We’re back with a recap of the second day of Shift 2024 – a day filled with product news, purposeful breakouts, and a power workshop led by award-winning photographer, Platon. And if you missed our recap from the first day of Shift, you can check it out here.  Now, let’s take a look at some of […]

We just wrapped up the first day of Seismic Shift 2024, and it was one for the books. We welcomed a crowd of 1,123 attendees from 429 companies across 19 different countries to join us for three days to push what’s possible.   We want everyone to experience the magic of Shift – not just […]

We don’t need to remind you that artificial intelligence (AI) is an industry-defining opportunity for both sales and enablement teams. It promises to transform everything about the sales process — onboarding, sales training, coaching, meeting prep, content personalization, and so much more. But it’s hard to know where to start and even harder to know […]

Seismic’s Heather Cole and Steve Watt have been taking to the airwaves to discuss today’s top go-to-market topics on the Go-to-Market Magic podcast. The show has been chock-full of “aha!” moments and actionable advice from enablement experts, sales savants, marketing maestros, and social selling specialists.  Here are just a few of the biggest lessons we’ve […]