Sales and marketing teams have always had shared goals — close more deals, grow revenue, and deliver exceptional client experiences. But even with the best intentions, sales and marketing alignment can be difficult to achieve. Different metrics, disconnected systems, and limited visibility into what’s working create friction that slows progress and weakens impact.  Achieving alignment […]

The manufacturing industry is undergoing rapid transformation. Disrupted supply chains, labor shortages, and increasingly complex product portfolios are putting pressure on go-to-market (GTM) teams to move faster and perform better. Meanwhile, both buyers and distributors expect personalized, high-value experiences that traditional training methods can’t keep up with.  To continue driving growth and efficiency, manufacturers must […]

Rolling out a new enablement platform should be something exciting – a more efficient way of working, a more direct route to revenue, and a big step forward for your enablement program. But let’s be honest: without the right approach, even the best enablement software can flop. All too often it creates hurdles like confused […]

In the dynamic environment that is the manufacturing and CPG industry, embracing change is not only beneficial, but inevitable to ensuring business success. Today’s executives are acutely aware that the future of manufacturing as well as CPG is digital, where digital transformation has become essential to solving complex production problems and improving their business – […]