SAN DIEGO, CA–Jun 23, 2014 – Seismic, the leading sales enablement solution, today announced a new release to its software that gives marketing teams unprecedented visibility into how their content supports sales interactions at the bottom of the sales funnel. The new features increase win rates for B2B enterprise sales organizations, shorten sales cycles and increase customer retention.

“Given marketing automation’s rise in the last five years, today’s B2B sales funnel is half in the light and half in the dark,” said Doug Winter, CEO, Seismic. “Sales and marketing teams have almost perfect visibility into how leads interact with the top half of the funnel and the insights needed to improve the marketing process, yet they remain blind to how content is supporting sales reps in the bottom half. Seismic’s latest release illuminates the bottom half of the sales funnel — a blind spot for most marketing teams — providing them with the information and content delivery platform their sales teams need to accelerate sales and increase close rates.”

Seismic enables sales teams to create, maintain and generate customized, compliant materials from anywhere on any device. New features in Seismic’s platform give marketing teams the ability to measure and analyze how a company’s prospects interact with content sent by sales reps. Armed with this information they can determine which content is the most engaging and create a successful sales enablement strategy that puts sales teams in the best position to create personalized, one-on-one messaging for prospects and existing customers.

Key benefits and features of the new Seismic platform include:

  • Sophisticated and intuitive content analytics: With updated marketing analytics with drag-and-drop simplicity, marketers have a holistic view into what content is most effective in the field enabling them to create valuable content in an informed environment.
  • Efficient content creation tools: Intuitive task and workflow features allow marketers to quickly deliver on content creation goals by creating team and individual tasks.
  • Unique LiveSend feature for increased engagement: With LiveSend, sales reps will be notified when prospects view content and can even see time spent on each page of an attachment. With LiveSend, inside and outside sales reps have visibility into how prospects interact with content, providing invaluable information for follow-up conversations and new insights into what material is most effective.
  • Effective content sharing capabilities with LiveShare: Seismic customers can now begin a screen share in seconds by using LiveShare to quickly and easily share content with prospects to increase engagement and drive higher win rates. LiveShare not only makes it possible to instantly share screens, but also capture analytics about what content is used most frequently.