Artificial intelligence and machine learning technologies help identify patterns that can lead to more intelligent business decision-making, which can lead to cost savings and increased revenue generation.

AI enables marketers to create more effective campaign assets and empower sellers to have more productive conversations with buyers. Because AI provides sellers with insight-driven recommendations, it also eliminates the guesswork so sellers can ultimately build stronger relationships with buyers.

AI is designed to help make sellers’ lives easier, not replace them. In sales, the winning combination includes human intelligence and machine intelligence — and any tool that helps sellers become more productive is good for the business.