Content personalization is about more than incorporating a logo or buyer’s name. Content personalization tailors brand messaging and communications to reflect the unique needs and characteristics of buyers. This includes content that’s relevant to the specific stage of the buyer’s journey. It also features hyper-personalized messaging that acknowledges the buyer’s business needs and past behaviors. 

With buyer expectations higher than ever, personalized content creates a unique and targeted experience that’s key to deal success. Seismic’s report, The Personalization Payoff, found that more companies are sending personalized content than ever before and it’s paying off. Buyer engagement increases by 57% for organizations that deliver tailored content to buyers.