It can be challenging to distill your value proposition and product details into just a few slides, but it's important not to get carried away. We recommend using the 10-20-30 rule:

• Include 10 slides
• Keep presentations to 20 minutes
• Use a minimum font size of 30 points

Remember, shorter presentations with clear, readable slides help buyers maintain focus and understand your messaging without feeling overwhelmed.

When creating a sales pitch deck, consider an outline that includes the following slides:

1. Problems and challenges: Start with the buyer’s problem and challenges they’re looking to solve.
2. Solution and value proposition: Introduce your product or service and how it can help solve the buyer's problem.
3. Features and capabilities: Provide an overview of key features and capabilities.
4. Demo: Then, jump into a short demo of your product and its unique features.
5. Customer testimonial: Share customer stories that align with the buyer's industry to show them examples of success.
6. Pricing and services: Clearly explain pricing and what’s included.