Enablement Glossary: Sales Kickoff

Sales kickoff

Sales kickoffs are annual or bi-annual events designed to define the go-to-market (GTM) strategy and motivate sellers to reach or exceed their sales targets.

Learn More

Sales kickoff FAQ

How do I plan a sales kickoff?

A lot of preparation goes into a great SKO. Here are some important steps to take for planning your event.

Align with key stakeholders
Create a planning committee
Define goals and objectives
Decide the event format
Determine your budget
Create a theme
Outline your agenda
Remember the logistics
Recruit speakers
Pitch the event

Related Resources

ENABLEMENT

20 sales kickoff ideas to create the best virtual SKO

ENABLEMENT

Sales playbooks 101: best practices & strategies for success

ENABLEMENT

5 Surefire Ways to Make the Most of Your Sales Kickoff

Similar Glossary Terms

Sales readiness

Sales readiness equips sellers with the knowledge and skills needed to engage with buyers during the sales process.

Learn More: Sales readiness

Sales playbook

A sales playbook includes everything a seller needs to go to market effectively.

Learn More: Sales playbook