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Tony Smith

Tony Smith

Sr. Content Strategist
Tony Smith is a Senior Content Strategist at Seismic where he creates blog and thought leadership content. He has 12 years of experience as a marketing and communications professional, and is passionate about using storytelling to help customers solve their business challenges.

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TRENDS & INSIGHTS

Own the Moment: AI-Powered Innovation in Seismic’s Spring 2025 Release

In today’s fast-paced market, every customer interaction is a chance to win — but only if your team is prepared. Seismic’s Spring 2025 Release makes preparation faster, smarter, and more scalable by embedding AI-powered enablement everywhere your teams work. With new tools designed to reduce busy work and maximize seller impact, your revenue teams can […]

3 min read

ENABLEMENT

Why Seismic is the best sales enablement software for your CRM integration 

Sales teams rely on customer relationship management (CRM) platforms as their central hub for tracking prospects, managing pipelines, and engaging with buyers. But a CRM on its own doesn’t provide everything sellers need to execute their roles effectively. Without the right sales enablement tools built into their workflows, sellers can struggle to access relevant content, […]

4 min read

TRENDS & INSIGHTS

How top firms onboard new advisors faster

To attract and retain the best advisors, firms need to embrace an enablement strategy that delivers ongoing learning and coaching. Learn more.

4 min read

TRENDS & INSIGHTS

Four factors that determine revenue growth 

Every business unit is measured by its ability to support revenue growth. This is especially true for go-to-market teams like marketing, operations, and sales. The field of enablement and, by extension, Seismic, is designed to help organizations prioritize activities that have the greatest impact on revenue growth.  As a revenue enablement software provider, Seismic offers […]

4 min read

TRENDS & INSIGHTS

How to organize and manage content in Seismic 

A well-organized content library is the cornerstone of efficient and effective enablement. When designed thoughtfully, your library becomes more than a repository—it’s a tool that enhances productivity, ensures security, and scales alongside your business. Here’s how to set up a library in Seismic that works seamlessly for your teams.  The Importance of a Well-Structured Library  […]

4 min read

TRENDS & INSIGHTS

An insider’s guide to pioneering AI in enablement 

How can AI redefine productivity for enablement leaders? At Seismic Shift 2024, thought leaders Heather Cole, Michelle Morgan, Brian Cotter, and Yinyin Liu shared forward-looking perspectives on leveraging AI to drive transformation. Here are the highlights on how AI technology can empower enablement teams to create value, streamline processes, and support strategic goals.  The evolution […]

5 min read

ENABLEMENT

Seismic’s Impact on Revenue Enablement at Alteryx 

Enablement has become a cornerstone of successful sales strategies in today’s rapidly evolving business landscape. To better understand its real-world impact, we wanted to talk to the enablement experts who drive strategic change for their organizations, so we looked to the source: Seismic customers.   Alteryx has transformed its sales operations, accelerated sales opportunities, and equipped […]

4 min read

ENABLEMENT

How enablement technology uses generative search 

In today’s sales landscape, the ability to quickly access and utilize relevant information can make the difference between closing a deal and losing a prospect. Generative search, a groundbreaking technology powered by artificial intelligence (AI) is revolutionizing the way we find and access information, including in sales enablement technology.   By transforming how sellers find and […]

5 min read

SALES

How to add value by consolidating your sales tech stack 

Managing the B2B sales tech stack is now a costly and inefficient challenge for many organizations, with teams relying on an average of ten tools to close business.   According to Harvard Business Review, a typical knowledge worker switches between various apps and websites around 1,200 times daily, resulting in lost time and a poor user […]

5 min read

TRENDS & INSIGHTS

Mailbag: Answers to your top foundational enablement questions 

Welcome to our special mailbag edition of the Seismic blog! Earlier this month, we wrapped up an incredible week at Seismic Shift 2024, our annual customer conference in San Diego.   Over the course of three days, we had the pleasure of connecting with 1,123 attendees from 429 companies across 19 countries. It was a week […]

8 min read

TRENDS & INSIGHTS

Transforming enablement with AI: Insights from Yinyin Liu 

Since our founding, Seismic has been at the forefront of leveraging technology to drive business success. This is particularly evident in our commitment to integrating artificial intelligence (AI) into sales enablement processes. Since 2015, Seismic has strategically invested in AI to revolutionize the way sales teams operate, providing them with tools that enhance efficiency, precision, […]

6 min read

ENABLEMENT

How enablement is driving strategic change 

Back in 2017, only 3,233 LinkedIn users held jobs in enablement. Since then, the number of enablement practitioners has grown exponentially and today, enablement is increasingly recognized as a strategic function within organizations.   Once seen as an intermediary between sales and marketing teams, enablement leaders and their teams now play a highly visible and strategic […]

4 min read

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