As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. That’s why right now is a great time […]

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. […]

Since 2015, built-in artificial intelligence has been a part of Seismic’s platform. A little over two years ago, we announced our AI engine, Seismic Aura. Since then, we’ve been consistently upgrading the Seismic Enablement Cloud™ with new AI-powered features.  Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased […]

Millions of users around the world rely on the Seismic Enablement Cloud™, from onboarding and upskilling sellers with Seismic Learning to personalizing content with LiveDocs. Our enablement technology gives organizations the ability to plan, enable, engage, and improve go-to-market (GTM) activities.  Today, we’re excited to introduce the latest innovation to the Seismic product family, Seismic […]

When you think about your last big purchase, what comes to mind? Were you immediately persuaded after seeing a post from a corporate account? Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in?  Even as social media and social selling […]

National Hispanic Heritage Month, which is celebrated from September 15 through October 15, honors the cultures and contributions of Hispanic and Latinx Amercians. The start date is significant because it marks the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additionally, Mexico and Chili celebrate their independence on September 16 and […]

Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. The enablement universe grew significantly last year, particularly in the job sector. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015.  […]

June is Pride Month in many countries around the world. It’s a time to celebrate and honor the LGBTQIA+ community’s long-standing impact and ongoing movement toward equal rights. This year, Seismic Pride Alliance – our LGBTQIA+ Community of Belonging (CoB) – celebrated Pride through a variety of activities aimed at educating, building community, and allyship.  […]

This month, IDC published its first-ever IDC MarketScape for Worldwide Sales Enablement Software 2023 Vendor Assessment (doc #US49707723, June 2023) report in which Seismic was named a Leader. The IDC MarketScape considered vendors based on three criteria: recurring revenue, customers, and software that supports content, training and coaching, and analytics. This recognition is particularly meaningful […]

Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its challenges. Personalization pays off for sellers who have the right tools to tailor […]

Even as employees return to offices, remote work is here to stay. While more employees are spending time in person, most companies continue to offer remote and hybrid workplace models. Over the past few years, organizations have adapted in-person activities for remote work settings. Customer service training is one of these growing areas. While many […]

Think about the best presentation or pitch you’ve ever received. Chances are, it stood out because the content was personalized for you and your organization. A few years ago, my team was in the market for a social selling tool. We heard from multiple vendors, but the pitch that stood out and left an impression […]