For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. […]

As a B2B marketer, you understand how important content is to accelerating sales cycles and winning deals. But you also know there might be a disconnect between marketers’ content creation and sales reps’ content usage and feel there must be a better way to deliver that content to sales. An estimated that between 65% of […]

An uprising is occurring among B2B organizations. B2B sales and marketing teams have been building up arsenals of tools necessary for selling effectively and efficiently—such as CRM and marketing automation—in order to address the power shift that has put buyers in the driver’s seat. But as B2B technology continues to evolve every day, the industry […]

Content is the lifeblood of sales success. 60% of business decision makers say that content makes them feel closer to the company that sends it. But so much of that content is rendered useless, inadequate or irrelevant by buyers, according to Forrester:

A spate of recent news stories has revealed an interesting trend in the wealth management market. Several large banks are making significant investments and shifting their strategies with the intent of growing their presence in this lucrative industry segment. Following are some examples of banks that have recently unveiled their plans: Credit Suisse Group AG […]