Sales and marketing teams have always had shared goals — close more deals, grow revenue, and deliver exceptional client experiences. But even with the best intentions, sales and marketing alignment can be difficult to achieve. Different metrics, disconnected systems, and limited visibility into what’s working create friction that slows progress and weakens impact.  Achieving alignment […]

Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates smoothly and cohesively, delivering a unified customer experience that drives business growth.  For CMOs, enablement technology plays a crucial […]

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programs […]

If you saw my post from last week on stale buzzwords, you might argue that

Nobody enjoys stale content!

Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. When times are challenging, efficient operations are a must. By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. The good news is, […]

Competition is in our nature. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve, it’s more challenging for reps to […]

The benefits of having an efficient and effective sales process are worth the effort.

A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects.  Missing the mark on sales and marketing alignment can prove costly. According to Hubspot, misalignment costs an astonishing $1 trillion a year (yes, trillion […]

How to make sellers more productive

It’s time to evolve your enablement efforts in these key areas.

See 5 tools that we suggest for every sales org.