June 10th, 2024, marks the first-ever World Enablement Day (WED)
This is a significant moment for more than 300,000 revenue and sales enablement professionals around the world, and subsequently, for us here at Seismic. WED will celebrate the rapid growth and essential role of enablement.
Consider this blog post your official invitation to celebrate the new holiday with us. The following paragraphs share insights about the broader enablement industry and reveal a few exciting plans and resources to mark the occasion.
With World Enablement Day, we aim to:
- Celebrate the remarkable achievements of enablement professionals
- Highlight their critical importance and far-reaching impact
- Empower you with valuable resources (like our guest-driven podcast) to support your enablement strategies
Let’s dive in!
Why World Enablement Day 2024 matters
One small detail we haven’t mentioned yet is that the Seismic team actually invented World Enablement Day. Wondering why we did it?
The idea behind this new holiday is simple: Enablement has been on the rise for the past two decades. Modern enablement’s roots were planted back in 1999, when sales consulting firms began to uncover a sales execution problem. Too often, organizational red tape and roadblocks prevented sellers from focusing on what they were hired to do: sell. Even still, enablement’s adoption was slow in the 00s and early 10s. A mere 3,233 LinkedIn users held sales enablement jobs in 2017. But fast forward to today, and more than 300,000 professionals worldwide have enablement in their title or job description — a 9,000% jump in just seven years.
Today, the category is estimated to have a $5 billion USD global market valuation with expectations to grow to $13 billion USD by 2030.
Enablement is essential for modern go-to-market functions — and it’s only becoming more important with each passing year. Our findings in the 2024 Generation Enablement Report: The Rise of Enablement’s Influence confirm this:
- 82% of GTM teammates use enablement technology at work
- 93% of those who use enablement technology say that it makes them more productive
- 97% of those who use enablement technology say that it makes their job easier
Plus, 93% of enablement tech users noticed an increase in demand for strategic and effective enablement over the last three to five years. 38% of these users report a significant increase.
Source: Generation Enablement Report: The Rise of Enablement’s Influence
The bottom line is this: Enablement is essential for business growth, and it deserves a day to celebrate the impact of the practitioners working in this critical, evolving field.
Recognizing the heartbeat of successful businesses
Enablement professionals are the unsung heroes breaking down silos and delivering exceptional experiences for customer-facing professionals, and ultimately, your buyers. They represent the difference between “good enough” and the greatness that drives growth.
With enablement here to stay, Seismic continues to be a trusted, go-to resource for leading enablement professionals. Let WED be the boost you need as we head into the second half of 2024.
How to celebrate the inaugural World Enablement Day
There are several ways you can commemorate the first-ever WED and make it a day of impact and celebration for yourself and the broader enablement community. Here’s how you can get involved:
- Join the conversation on social media with the hashtag #WorldEnablementDay.
- Show off your love for enablement with special merch available on Aftershock.
- Register for a live webinar presented by The Enablement Squad on June 10, “Celebrating World Enablement Day: The Evolution and Future of Go-to-Market’s Competitive Edge,” featuring Seismic’s Irina Soriano and Meganne Brezina. Save your seat here.
- Stay tuned for a list of Seismic’s Top 50 in Enablement, recognizing the movers and shakers of the enablement industry, to be revealed on Seismic’s website on June 10.
- Get your copy of the newly-released paperback version of Tomorrow’s Enablement for Today’s Leaders, the acclaimed book on modern enablement. Grab your copy today.
Let’s build excitement, bring this community together, and make this first-annual WED unforgettable!
Empower your team with these helpful enablement resources
In the meantime, you don’t have to wait until World Enablement Day to get the latest insights on enablement.
Here are some more compelling highlights from our 2024 Generation Enablement report:
- 84% experience higher job satisfaction thanks to enablement tech
- 84% say the strategic use of enablement tech has allowed them to be more successful in their role
Happier at work and more successful in their field — what’s not to love about sales content management software?
Ready to embark on your own enablement journey? We’ve pulled together a collection of valuable resources to boost your enablement game:
- Browse these guides and whitepapers: Explore in-depth best practices and strategies to take your enablement efforts to the next level. Our guides cover everything from foundational principles to advanced techniques.
- Watch these webinars and workshops: Join live sessions with industry experts who share their insights, experiences, and practical tips.
- Listen to the Go-to-Market Magic podcast: Tune in to any of the 14 episodes to hear from go-to-market leaders and visionaries about the “aha!” moments they’ve experienced and the pivotal decisions they’ve made — all in the name of growth.
- Partner with the top enablement technology provider: Check out Seismic’s world-class sales content management platform and enablement technology. Our tools are designed to streamline your processes, increase productivity, and drive better results for your team.
These will give you a head start on your journey ahead. Now the countdown begins.
Get ready to celebrate World Enablement Day 🌍
World Enablement Day is right around the corner, and we couldn’t be more excited to celebrate with you.
So mark your calendars, join the celebration, and explore the resources we’ve prepared to get you ready. Let’s make World Enablement Day an unforgettable experience on Monday, June 10, 2024!
Curious about Seismic’s sales content management platform?
If the World Enablement Day festivities have you feeling inspired to double down on your enablement efforts, we’d love to help you get started. Contact us today for a demo or a quick conversation with a member of our sales team.
Register for a live webinar presented by The Enablement Squad on June 10, “Celebrating World Enablement Day: The Evolution and Future of Go-to-Market’s Competitive Edge,” featuring Seismic’s Irina Soriano and Meganne Brezina. Save your seat here.
