Does content discoverability feel impossible for your team of sellers? Citrix needed to promote thousands of content assets in a way that was easily digestible for sellers. To manage content at scale, Citrix turned to technology and paired that with a thoughtful content governance strategy. For Citrix, content governance is the backbone of a solid enablement or content management platform. With the ability to find the right content for the right customer, sellers are optimizing the journey of their buyers. Nicole Ward, Director of Worldwide Sales Enablement Tools and Services at Citrix will walk you through creating a content governance strategy powered by Seismic’s technology that empowers sellers and enhances the relationship with your buyers.