About this Video
Many companies have launched employee advocacy and social programs to harness the power of social media and drive better business outcomes. But there’s an unfortunate reality: Many of these programs suffer from low adoption, poor engagement, and disappointing impact.
In this 20-minute video, learn how Chelsea Cellamare, a financial advisor from Raymond James, is empowered to build her own authentic, client-centric brand to help the firm attract exceptional advisors andclients.
What you’ll learn
- Why every social selling, employee advocacy, or brand ambassadorship program needs to be authentic
- Why most social programs struggle with adoption, engagement, and impact
- How Raymond James empowers their advisors to build their own authentic, client-centric brands