Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its challenges. Personalization pays off for sellers who have the right tools to tailor […]

Even as employees return to offices, remote work is here to stay. While more employees are spending time in person, most companies continue to offer remote and hybrid workplace models. Over the past few years, organizations have adapted in-person activities for remote work settings. Customer service training is one of these growing areas. While many […]

Think about the best presentation or pitch you’ve ever received. Chances are, it stood out because the content was personalized for you and your organization. A few years ago, my team was in the market for a social selling tool. We heard from multiple vendors, but the pitch that stood out and left an impression […]

In any go-to-market (GTM) organization, sales and marketing leadership should routinely meet and collaborate. When these pivotal pillars of the GTM engine are closely aligned, business outcomes ultimately improve. As more organizations adopt account-based marketing (ABM) tools and sales enablement strategies, it’s more important than ever that sales and marketing teams are closely aligned to […]

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. As organizations face difficult budgetary decisions, technology is often first on the chopping block. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% in 2022 to 5.4% in 2023. […]

Black History Month was founded by Carter G. Woodson and officially recognized by the federal government in 1976. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement.  The month of February offers us an opportunity to […]

Competition is in our nature. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve, it’s more challenging for reps to […]

Here are the qualities sales reps need to rise above the competition.

The benefits of having an efficient and effective sales process are worth the effort.

A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects.  Missing the mark on sales and marketing alignment can prove costly. According to Hubspot, misalignment costs an astonishing $1 trillion a year (yes, trillion […]

Have you ever started building a pitch deck but couldn’t find the perfect slide that you know will engage your prospect or customer? Maybe you saw it in another deck, once upon a time. You ask around and see if any of your colleagues know where it is, but to no avail.  You’re not alone. […]

After an evening of bayside food and drink at a “Taste of San Diego,” we returned for day two of keynotes and breakout sessions at Seismic Shift. I’ll spare you the details of how painfully nice the weather is. Let’s just say that I’m visiting from Seattle and I don’t miss home at the present […]