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The buyer is always the hero.

Dynamic sales materials are crucial for winning deals. Find out how you can create dynamic sales materials, measure their impact, and win more deals with Seismic.

Welcome to the first in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t […]

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates had confused looks on your faces as you turned to each other and whispered […]

Presentations are the lifeblood of any sales team. How an organization performs when pitching their services or solutions is crucial to the chances of closing a deal. Being in the same room with a buyer and being able to effectively speak to their needs in a clear, effective way can make the difference between you […]

Sales enablement is typically discussed in grand, sweeping terms. The effects of implementing a solution can be revolutionary and game-changing. Marketers can create better content faster.   Sellers can improve their outreaches with personalized content and gain deeper insights with engagement analytics. As a result, sellers and marketers align and work together better than ever before.   […]

Sales managers, more than anything, are coaches. Their job is to put their team in a position to succeed by providing them with tools, strategies, and encouragement that helps reps sell better. To do this managers need to be constantly on the search for tactics and resources that will aid them in their efforts to […]

An uprising is occurring among B2B organizations. B2B sales and marketing teams have been building up arsenals of tools necessary for selling effectively and efficiently—such as CRM and marketing automation—in order to address the power shift that has put buyers in the driver’s seat. But as B2B technology continues to evolve every day, the industry […]

Content is the lifeblood of sales success. 60% of business decision makers say that content makes them feel closer to the company that sends it. But so much of that content is rendered useless, inadequate or irrelevant by buyers, according to Forrester: