In the dynamic environment that is the manufacturing and CPG industry, embracing change is not only beneficial, but inevitable to ensuring business success. Today’s executives are acutely aware that the future of manufacturing as well as CPG is digital, where digital transformation has become essential to solving complex production problems and improving their business – […]

4 ways enablement drives value for the financial services industry

Learn how to align sales and marketing for virtual sales success.

Market conditions are always changing and throughout history, businesses have had to face disruption. Some were able to meet the challenge, survive, and occasionally, thrive. Others were not as fortunate.   Remember Blockbuster, the company that dominated video rentals through the 1990s and early 2000s? A few years later, in 2010, Blockbuster Corporate was filing for […]

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]

The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need […]

Welcome to the first in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t […]

It wouldn’t be Halloween without a little scare or trickery—but I can assure you that an inefficient Sales team is no treat for your organization. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only from a monetary perspective, but from a brand integrity and customer experience perspective as well. Here […]

With Q4 upon us, many healthcare organizations are looking ahead with 2018 planning. Questions such as: “How can my organization prove more value?” and “How can we better engage with our customers?” are sure to be presented when strategizing for the future. But with any new initiative, there will naturally be challenges along the way. […]

Did you know that a digital transformation for a healthcare organization is like the game of football? Let me explain. Football teams need proper strength and conditioning programs to improve agility and overall athletic ability for elite sport performance. Likewise, each position on a football team has a specific job, and they must work in […]