Sales and marketing teams have always had shared goals — close more deals, grow revenue, and deliver exceptional client experiences. But even with the best intentions, sales and marketing alignment can be difficult to achieve. Different metrics, disconnected systems, and limited visibility into what’s working create friction that slows progress and weakens impact.  Achieving alignment […]

In today’s unpredictable environment, manufacturers face a growing list of economic and operational pressures — from inflation and material shortages to evolving tariffs, regulatory uncertainty, and global supply chain disruptions. According to a Deloitte outlook survey, 72% of manufacturing executives cited the persistent shortage of critical materials and ongoing logistics issues as top concerns for […]

Rolling out a new enablement platform should be something exciting – a more efficient way of working, a more direct route to revenue, and a big step forward for your enablement program. But let’s be honest: without the right approach, even the best enablement software can flop. All too often it creates hurdles like confused […]

Enablement has become a cornerstone of successful sales strategies in today’s rapidly evolving business landscape. To better understand its real-world impact, we wanted to talk to the enablement experts who drive strategic change for their organizations, so we looked to the source: Seismic customers.   Alteryx has transformed its sales operations, accelerated sales opportunities, and equipped […]

In today’s sales landscape, the ability to quickly access and utilize relevant information can make the difference between closing a deal and losing a prospect. Generative search, a groundbreaking technology powered by artificial intelligence (AI) is revolutionizing the way we find and access information, including in sales enablement technology.   By transforming how sellers find and […]

Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates smoothly and cohesively, delivering a unified customer experience that drives business growth.  For CMOs, enablement technology plays a crucial […]

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programs […]

When it comes to delivering effective enablement through blended learning, there are numerous best practices that any company can use. Learn what they are here.

It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2024 has forced salespeople,  especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, […]

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. It’s frustrating because pitch decks and one-pagers are sent at random — and they’re not compliant, on-brand, or up-to-date. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where […]

Every job is busy – that’s just reality. But, if you’re a sales rep, you may be thinking that not all jobs are created equal. As a content strategist, I’d argue that marketers are busy, but for the purpose of this post we’ll focus on sellers – and how sales enablement tools can help them […]

Highlights from The Seismic 2023 Value of Enablement Report