Enablement Assessment Hub
Transform your organization’s enablement program with the resources below. Move from the earliest stage, Control Chaos, to the most mature stage, Drive Transformation, so you can optimize initiatives and drive outcomes for your organization.
For each Enablement area, pick the topic that best corresponds to the current maturity level at your organization.
Program Overview
What best describes the current state of your organization’s sales enablement program?
- Phase 1 – Control Chaos: Read How sales enablement solves content chaos
- Phase 2 – Understand Impact: Read Understanding Impact on the path to enablement maturity
- Phase 3 – Drive Transformation: Read The apex of sales enablement maturity
Leadership Buy-In
How does leadership in your organization view sales enablement?
- Phase 1 – Control Chaos: Read How does leadership in your organization view sales enablement?
- Phase 2 – Understand Impact: Read How to champion sales enablement software in your organization
- Phase 3 – Drive Transformation: Read How to Effectively Engage Your Executive Team to Win More Deals
Operational Alignment
What level of alignment exists between your marketing and sales teams?
- Phase 1 – Control Chaos: Read What level of alignment exists between your marketing and sales teams?
- Phase 2 – Understand Impact: Read 6 Best Practices for Aligning Sales and Marketing
- Phase 3 – Drive Transformation: Read Tomorrow’s Enablement for Today’s Leaders
Readiness Onboarding
How would you describe your onboarding process?
- Phase 1 – Control Chaos: Read The Four E’s Of Successful Onboarding
- Phase 2 – Understand Impact: Read Increasing Seller Efficiency to Drive more Revenue
- Phase 3 – Drive Transformation: Read Enables Revenue Growth and Streamlines Operations
Readiness Continuous Development
How would you describe your ongoing coaching and enablement program?
- Phase 1 – Control Chaos: Read Driving effective enablement through blended learning
- Phase 2 – Understand Impact: Read 10 sales coaching tips to elevate your impact
- Phase 3 – Drive Transformation: Read The Impact of AI in Learning and Development with Juliana Stancampiano
Buyer Engagement
How are your sellers engaging with prospects/customers?
- Phase 1 – Control Chaos: Read Buyer engagement guide
- Phase 2 – Understand Impact: Read Enabling Effective Buyer Engagement
- Phase 3 – Drive Transformation: Read Samantha McKenna on Being a Seller Buyers Actually Want to Speak to
Content Management
Where do your field teams go to find content?
- Phase 1 – Control Chaos: Read Sales content management best practices
- Phase 2 – Understand Impact: Read 5 tips to guarantee sellers use the freshest sales content
- Phase 3 – Drive Transformation: Read Easily publish, update, and expire your content with Seismic
Content Organization and Discovery
Is content organized and easy to find for each selling situation?
- Phase 1 – Control Chaos: Read Mapping Content to the Customer Journey
- Phase 2 – Understand Impact: Read What is content governance and why does it matter?
- Phase 3 – Drive Transformation: Read Simplify content sharing with Digital Sales Rooms
Content Personalization
How do your teams build personalized presentations for different buyers?
- Phase 1 – Control Chaos: Read The power of personalized content in sales
- Phase 2 – Understand Impact: Read The Personalization Payoff
- Phase 3 – Drive Transformation: Read Improving Efficiency with Seismic’s Top Content Personalization Use Cases
Content Effectiveness
How do you assess the effectiveness of your content?
- Phase 1 – Control Chaos: Read An Introduction to Sales Content Analytics
- Phase 2 – Understand Impact: Read How to measure sales enablement success
- Phase 3 – Drive Transformation: Read The Silver Bullet for Enablement ROI: The undebatable method of measuring Enablement impact